I use my diverse product strategy experience of 25 years across digital functions to see the forest for the trees.
I apply fact-oriented thinking and logical yet creative, data-driven analysis to reach conclusions, visually communicating a comprehensive, desired end state that transcends any single individual or need. I write a focused product narrative where the logical conclusion is the desired vision in clear focus while still grounded in the organizational mission and purpose. Planning relies on the vision to define the long-term product requirements for incrementally achieving the vision.
The long-term product goals are segmented into near-term objectives, like rungs of a ladder. How each goal (what) is accomplished is a result of the strategy (how). Strategies are created on a product portfolio or program level across the organization and cascade down with precise alignment for each team or group to implement. This cascading alignment breaks silos and encourages collaboration toward the shared vision.
I may create systems, workflow processes, or automated procedures to facilitate strategic product-organizational alignment while horizontally cascading across the organization. This system enables a simple ROI prioritization framework to drive maximum value based on the investment (effort) and return (impact). In essence, the model focuses on the biggest bang for the buck (least amount of effort needed to solve the biggest organizational problem or customer pain point).
As a blueprint, the strategy facilitates proactive market leadership, customer success, continuous improvement, and constant product iteration. This framework allows executives to remain flexible when connecting the dots across the organization while empowering focus on what matters most for customers.