market research, competitive intelligence and customer discovery

I am a sponge for data.

I start my research with a comprehensive, objective view, challenging myself to listen and incorporate the thoughts and opinions from all stakeholders (peers, executives, and customers).

I enhance my systematic customer discovery with factual market and competitive intelligence data. I address problems head-on with insatiable curiosity, asking questions and peeling back the onion. I don’t like to leave anything out – digging until I feel satisfied I’ve uncovered the root cause, need, source or problem. If required, I get into the weeds and hands-on to objectively understand the situation.

I quickly assimilate information to learn and adapt fast, discerning facts from feelings.