Fractional Product Manager for Lean Startups

What is a fractional product manager?Why Keith

Do the right thing the right way

Bespoke Product Research, Strategy, Planning, Design, Agile Development, Marketing and Sales
Go to Customer Discovery

Customer Discovery

I interface with customers directly or create an early adopter focus group. I use this customer R&D to identify and interpret unmet needs, under met needs or unapparent needs. After this market research and customer segmentation I provide competitive and business analysis. From this complete view I define product requirements.

Go to Planning & Design

Planning & Design

I start the strategy and planning by understanding current business assets and resources available and how to best capitalize. I translate customer needs into a strategy to solve the problem, designing a unique, differentiated MVP solution through a combination of buy, build or bolt. I plan an overall product portfolio and roadmap, using ongoing product/market fit analysis to continuously refine.

Go to Development

Development

As technical product owner, I translate customer needs and and defined solution into “what” needs to be built through user stories, wireframes and mockups. I lead software engineering task prioritization based on estimated effort/impact ROI analysis empowering the development team to independently determine “how” to build it. I manage the lean-agile team with real-time organization of projects and task backlog, grounded in business goals and product priorities.

Go-to-Market

Based on customer discovery, I define a marketing strategy including writing value propositions, features, benefits, positioning, pricing. I develop a tactical inbound/outbound marketing plan and execute a communications plan for awareness and demand generation. I develop and execute sales support material and training. Lastly, I act as product champion and evangelist for customer development, jumpstarting the sales flywheel.

Hi!

part time, fractional product management

Restart Your Startup
Immediate impact, fresh perspective

If you need product expertise but can't afford a full-time product manager, Keith is available on a part-time fractional contract basis to help your startup's lean and agile product development effort at any or all phases of the cycle. As a strategic team lead and mentor or hands-on practitioner, Keith can bring immediate clarity and disciplined focus to rapidly iterate the build-test-learn development cycle for enterprise software delivery. Through an integral connection with the target customer in the process, Keith can develop and execute a go-to-market strategy that gets the flywheel moving!

  • Years building software

  • Years in AdTech

  • Years of Lean Startups

ACCOMPLISHMENTS

Self-Service SAAS Ad Products

Rebuilt a managed service social marketing product into a self-serve, semi-automated and human-curated social marketing SAAS product similar to Google AdSense CPC. Developed an automated CPC search campaign creation tool using a small seed keyword and competitive URL list; auto expanding and grouping keywords and auto generating text ad copy.

Patented Intent & Keyword Algorithms

Inventor of four patents for an algorithm that uses referrer, backlink content and anchor keywords to understand user intent. Sold patents to YieldBot.

Cross Device Measurement

Designed a digital media measurement platform that ingests ISP traffic in real time for cross platform, device measurement for digital video advertisers.

News Curation & Distribution

Developed a news distribution platform that automatically summarizes curated news stories, extracts keyword tags, extracts relevant images, gives weighted preference to commentary, and distributes comments and highlights to blog, Twitter, Facebook and LinkedIn.

Business & Product Goal Management

Developed product planning suite (similar to Jira + Aha) for managing product feature requests but with the addition of prioritizing and aligning to corporate goals, capacity planning and ROI measurement. Built a corporate goal management system for laddering up personal goals to department and corporate goals.

Workflow Automation

Built a workflow automation system integrating several systems to monitor cost, productivity and performance metrics of a large, distributed workforce. Built a cross-department workflow automation systems that ingested client email requests, unified media, billing, reporting, adops and legal documentation management eliminating Excel and human error in the workflow.

TECHNICAL EXPERT

Founder of the first programmatic advertising "trading desk" and recipient of two patents.

DATA SCIENCE

Analytics, modeling, algorithms, privacy
Statistical modeling, data wrangling and algorithmic design including unified identification, customer profiling, blockchain, look alike modeling and machine learning. Data regulation and privacy compliance systems for anonymous and PII data in the US and EU

Process Automation

Systems & workflow integration
Custom process, workflow or systems analysis and integration. Automate manual processes like production, approvals, applications, marketing, reporting, goals and hiring. Custom integration of your various tools into the new system of automation.

Video, Devices & Networks

Digital, Analog, Home & IOT
Experience with digital and analog streaming video platforms including web, mobile, over-the-top and set top box for insertion, inventory yield, delivery and measurement across IP addressable internet infrastructure, wireless systems, content delivery networks, home IP addressable networks running “internet of things” and smart home devices.

MADTECH

Programmatic, RTB
First-hand experience and knowledge of adtech and martech systems and processes including RTB, programmatic, data management platforms, supply side and demand side platforms, search and social from the buy and sell side.

Savvy business acumen

Lemonade from Lemons

Contact me